Is The “Non-Binary” Fad Ready To Fade?
Social fads tend to have rapid rises and rapid fades. They begin with just a few people, early adopters, then grow exponentially when highly influential celebrities or “trend-setters” adopt it. They begin to fade when the novelty factors no longer operate and the celebrities and trend-setters abandon it. One of the factors that begins the fade phase of the fad is when a growing number of people point out how silly or nonsensical the fad is.
Such may be what is happening with non-gender dysphoric / gender typical / straight people, mostly teenaged girls and young women claiming to be “trans” and/or “non-binary”.
This concept probably originated in the autogynephilic male cross-dressing (i.e. transvestite) community. Decades ago, they would often describe their cross-dressing as “exploring their feminine side”. There was an organization called the Society for the Second Self, often simply called “Tri-Ess” for short. Many such men would sometimes describe themselves as “Bi-Gendered” in a direct reference to the term “Bi-Sexual”, having both a male and female gender and expression.
But sometime in the early 2010’s, a number of women started claiming first to be “trans” when they clearly were not, to be “cool”. Why? Hard to sort out the beginnings of any social fad, but I strongly suspect it had to do with the unfortunate practice of Hollywood using non-trans actors to portray transsexuals.
The use of non-trans folk as transsexuals has the unfortunate effect of misleading people about the nature and expression of transsexuality. It was bad enough when young transitioning, naturally feminine, exclusively androphilic, Male-To-Female transsexuals were represented in film and television by masculine straight men, trying to act “feminine / gay”, giving the distinct impression of such transsexuals as being more like overly dramatic drag queens. But when young, feminine heterosexual women are cast as Female-To-Male transsexuals, especially if the actor is popular and admired, portrays transmen as “cool”, as was happening in some shows and movies (e.g. Hillary Swank), it misleads teenaged girls to falsely believe that they too could be “cool” and trans.
But then, actual transmen pushed back, pointing out that claiming to be transsexual when they were clearly not gender dysphoric (the definition of “transsexual”) was “uncool”. These young women likely picked up and modified the original “Bi-Gender” concept, making a reference to “asexual” to be “agender” and then “non-binary”. The value of claiming to be “non-binary” was that one didn’t need to be gender dysphoric, nor even gender atypical. It was the perfect way to claim to be “trans” without actually being “trans” anything.
Sometime in the 2010’s, the fad took off when such celebrities as Demi Lovato declared herself to “non-binary”. Here was a very feminine, heterosexual woman, who could be emulated by teenaged girls and young women, without the cognitive dissonance of knowing that they were NOT actually “trans”.
Looking at some data in a relatively small study by Katiala-Heino, et al, comparing 2012-13 scores to 2017,
“The aim of this study was to explore whether there has been an increase in prevalence and changes in sex ratio in feelings of gender dysphoria (GD) in an adolescent population in Northern Europe, and to study the impact of invalid responding on this topic. We replicated an earlier survey among junior high school students in Tampere, Finland. All first and second year students, aged 16–18, in the participating schools were invited to respond to an anonymous classroom survey on gender experience during the 2012–2013 school year and in the spring and autumn terms of 2017. Gender identity/GD was measured using the GIDYQ-A. A total of 318 male and 401 female youth participated in 2012–2013, and 326 male and 701 female youth in 2017. In the earlier survey, the GIDYQ-A scores, both among males and females, were strongly skewed toward a cis-gender experience with very narrow interquartile ranges. Of males, 2.2%, and of females, 0.5% nevertheless reported possibly clinically significant GD. The 2017 GIDYQ-A distribution was similarly skewed. The proportion of those reporting potentially clinically significant GD was 3.6% among males and 2.3% among females. Validity screening proved to have a considerable impact on conclusions. GD seems to have increased in prevalence in the adolescent population.”
The authors noted that testing for dishonesty was highly correlated with positive answers to GD questions, especially among males. But note that the number of girls claiming to be “trans” jumped nearly five fold, from 0.5% to 2.3%, from 2012 to 2017.
This caused the exponential growth of the fad though “social contagion”. Such ridiculously high percentage of teenagers and young people, mostly female, claimed to be “trans” and “non-binary” (the two were very often lumped together as “gender diverse”) in polls that soon headlines with claims that transfolk were common in young people. It also lead to the false notion that there was an epidemic of actual gender dysphoria, because of the use of superficial trappings of FtM transsexuals to become known as “Rapid Onset Gender Dysphoria”. This became weaponized in the current culture and legislative war against transkids and their medical care.
To be sure, the number of female teenagers referred to therapists and clinics because they claimed to be “trans” increased, but the numbers were not really out of line with the small number historically expected based on the number of adult transmen transitioning in past. Though, it was obvious that some of the increase was caused by non-gender dysphoric girls mistakenly referred to the clinics.
As I said, fads eventually fade. When will this one fade? Could it be that it already is? Demi Lovato went back to “she/her” pronouns last year, indicative of the “influencer” effect fading.
Consider that in Turbin, et al, they used a very large poll from two different years. They found 2.4% (similar to the 2.3% from Finland that same year) and 1.6% respectively. If the numbers can be trusted, the drop over the two year period from 2017 to 2019 of 50% would indicate that the fad is fading. Another researcher with extreme numbers, Kidd, found in her survey that it had dropped from 10% a few years ago to 7% in 2022, a 30% drop, also indicating that the fad is fading. What of the numbers being referred to clinics?
Our favorite Netherlands clinic recently published a paper on 20 years of treating transkids. This is a graph from that paper showing the number referred to the clinic each year.

Note that the number of those older than ten years old (pre-teens and teens) peaked in 2017 and then dramatically dropped (nearly 45%) in 2018. We don’t have more recent data, but this does agree with the other data points we have.
It looks like the fad may have peaked in 2017. I shall be keeping an eye on this to see if the apparent fade continues.
Further Reading:
Falsely Claiming To Be “Trans” is Cool, (NOT!)
External Reading:
References:
Katiala-Heino, R., et al, “Gender dysphoria in adolescent population: A 5-year replication study” Clinical Child Psychology and Psychiatry (2019)
https://doi.org/10.1177%2F1359104519838593
Turbin, et al., “Sex Assigned at Birth Ratio Among Transgender and Gender Diverse Adolescents In The United States”, Pediatrics (2022), https://doi.org/10.1542/peds.2022-056567
Kidd, K. et al., “The Prevalence of Gender-Diverse Youth in a Rural Appalachian Region”, JAMA Pediatrics (2022), DOI:10.1001/jamapediatrics.2022.2768
van der Loos, et al., “Children and adolescents in the Amsterdam Cohort of Gender Dysphoria: trends in diagnostic- and treatment trajectories during the first 20 years of the Dutch Protocol”, The Journal of Sexual Medicine, 2023;, qdac029, https://doi.org/10.1093/jsxmed/qdac029
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